Philip Kotler. Marketing (Video)

Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished 

Professor of International Marketing at the Kellogg School of Management at Northwestern 

University. He developed new concepts in marketing including social marketing, 

atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He 

believes that marketing is a major economic discipline that goes beyond promotion and 

selling to include product development, distribution and pricing theory and practice, often 

called the 4Ps. Personal site: http://www.pkotler.org/

Find out more about this person.

Philip Kotler: Marketing