Guerrilla Marketing - Amazing & Amusing!

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional 

marketing tactics that yield maximum results.

The original term was coined by Jay Conrad Levinson in his 1984 book ‘Guerrilla Advertising’. 

The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular 

warfare and relates to the small tactic strategies used by armed civilians. Many of these tactics 

includes ambushes, sabotage, raids and elements of surprise. Much like guerrilla warfare, 

guerrilla marketing uses the same sort of tactics in the marketing industry. Read more...

A creative ad by Mini Cooper gives the perception that the Mini Cooper has a large space. Watch more...

"The wildest place in town!" Zoo promotion. More Examples from Google Images...